The Brand That Started It All

Built from purpose. Shaped by resilience.

Remembered with gratitude.

Note from the Founder

Back in 2012, Athlete Nation started as a simple idea — to share hope, inspiration, & impactful stories through the power of sports.

What I didn’t expect was how far it would go. What began as a Twitter account I created when I was just a kid — in the middle of one of the hardest seasons of my life — grew into a full-blown brand. One that reached tens of thousands of people. One that helped me find my voice. One that helped me heal.

Athlete Nation was built on stories — not mine, but theirs. The athletes who pushed through, who inspired us, who reminded us what it means to fight for something bigger. In telling their stories, many of us found strength in our own. And that connection — raw, human, & unshakable — is what made it all matter. While the business is no longer active, the heart behind it still runs deep.

To every person who followed along, supported, shared a post, or believed in what Athlete Nation stood for — thank you. You helped shape something bigger than a brand. You helped shape me.

If you'd like to follow along with what I’m building now, I’d love to welcome you into the next chapter.

With love & gratitude,

Hunter Radenslaben

Founder, Athlete Nation

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A Decade of Impact

A Decade of Impact

A Decade of Impact

From viral posts to national recognition, Athlete Nation became a voice for those chasing something greater — a reminder that sports are about more than a game.

Though the brand has retired, its message & impact live on.

2012

First Tweet Went Live

2012

First Tweet Went Live

2012

First Tweet Went Live

2014

Featured on ESPN

2014

Featured on ESPN

2014

Featured on ESPN

2015

TEDx Talk

2015

TEDx Talk

2015

TEDx Talk

2018

First Major Brand Campaign

2018

First Major Brand Campaign

2018

First Major Brand Campaign

2021

Led NIL Campaigns with Top Athletes

2021

Led NIL Campaigns with Top Athletes

2021

Led NIL Campaigns with Top Athletes

2022

Last Post Shared

2022

Last Post Shared

2022

Last Post Shared

Thank You for Being Part of the Story

Athlete Nation (2012 - 2023)

Contact

Contact

Contact

Want to connect?
I'd love to hear from you.

Drop me a note or email me directly at hunter@veliclothing.com!

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