First National Bank of Omaha, the largest privately held bank in America, reached out to us to help with their vision of highlighting high school football & the significant role it plays in bringing First National Bank’s communities together.
In collaboration with First National Bank’s marketing department, our creative team developed the Champions of the Community video series: an exclusive documentary-style series that targets First National Bank’s growth markets, aligns with their brand, and engages their communities.
This strategic three-part video series captured perspectives from community leaders, football coaches, and student-athletes to highlight stories of how high school football unites three different communities in Nebraska.
In collaboration with First National Bank, our team developed and executed a distribution strategy with engagement as the primary goal. This series was strategically hosted on First National Bank’s and Athlete Nation’s social media channels, with the video with the most social media likes receiving a $10,000 reward for the schools in that community. Grand Island, Nebraska was the recipient of this reward.